Identity and Content Sharing

Social media users choose what content they share based on the personal and social characteristics they value most. Do you know which aspects of identity are most important to your audience?

  • 84% want to show that they are a good friend
  • 63% are thinking most about their goals and values
  • Women expect more engagement from their friends and followers – but men share more frequently

We surveyed 1,000 individuals to learn which types of content users want to share to amplify their own identities. These insights will help you create more meaningful – and potentially viral – content for your brand. 

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